Gino Del Ben
Copywriter at Air, Partner of McCann
Brussels, Belgium
TitleThe Potato Machine
Agency
Campaign The Potato Machine
Advertiser SNCB/NMBS
Brand SNCB
PostedDecember 1999
Product Go Pass
Business Sector Transport, Travel and Tourism
Tagline My Go Pass And I'm out of here.
Story Go Pass is a Belgian Railways' product which allows youngsters to travel all over the country for a bargain price. One commercial, "The Potato Machine", shows a badly synchronised, inane TV programme in which two presenters are trying to sell a useless machine to peel potatoes. The pause sign appears, then the fast forward sign. The pay off says: "My Go Pass, and I'm out of here".
Media Type Cinema
Length
Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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