| Title | 1000 strokes |
| Brief | To bring the Badawi case to the public's attention again, Amnesty chose to do so in a surprising and refreshing way.The creative approach attracts attention and intrigues thanks to the impressive drum solo. And then suddenly the painful message hits home. Without lapsing into shocking images. Or how 1000 strokes can come in very hard.1000 Strokes is a stirring online music video with Mario Goossens, drummer for Triggerfinger, containing exactly 1000 strokes. 1000 strokes of the cane is blogger Raif Badawi’s sentence in Saudi Arabia. The impactful drum solo in this video leaves no doubt: caning is hard. Time for Raif's release. Time for action on www.amnesty-international.be |
| Agency | Prophets |
| Campaign | 1000 strokes |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Human Rights |
| Tagline | 1000 strokes |
| Story | In 2014 blogger Raif Badawi was sentenced to 10 years imprisonment in Saudi Arabia, 1000 floggings and a heavy fine. He was punished for making critical statements about the government and allegedly insulting Islam. On 9 January 2015 Raif underwent the first fifty floggings. Fortunately, international protest was able to prevent Saudi Arabia from carrying out the remaining 950 floggings. On 16 June 2020 Raif Badawi will be in prison for exactly 8 years. And Amnesty International doesn't want to let that go by just like that. Amnesty International demands his release. Prophets therefore sets this date with impact. In an inspiring online video, Mario Goossens, drummer of Triggerfinger, makes it rain - 1000, to be precise. This video leaves no doubt about it: caning comes hard. Time now for the release of Raif. Time for action on amnesty-international.be |
| Media Type | Web Film |
| Length | |
| Soundtrack | Mario Goosssens |
| Creative Director | Sam De Win |
| Art Director | Ivan Moons |
| Copywriter | Wouter Huyghe |
| Director | Gerd Van Geel |
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