| Title | The Right Eyes |
| Agency | Havas PR UK |
| Campaign | The Right Eyes |
| Advertiser | Mentholiatum |
| Brand | Mentholiatum |
| Posted | December 1999 |
| Product | Toiletries and Healthcare |
| Business Sector | Hygiene & Personal Care Products |
| Story | Purpose: To launch a new eyecare product to an entirely new group of users - women 16-35. Creative: Uses animal analogies in highly fashionable stylised situations, to dramatize when tired, hard working eyes will benefit from Zi's cooling, reviving effect. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Pam Mason |
| Copywriter | Rosy Smith |
| Art Director | Dan Strodl |
| Agency Producer | Maggie Crispin |
| Director | Angel Gracia |
| Production Company | Eclipse |