Title | Love Exists |
Agency | TBWA\PARIS |
Campaign | Love Exists |
Advertiser | Aides |
Brand | Aides |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc. Thanks to the donation by SMS, everyone can support the fight: to give 3€, 5€ or 10€, just send DON3, DON5 or DON10 at 92616. Brief Explanation Nothing should replace love A short text, two possible readings, the campaign reveals with poetry the importance of preserving love and continuing the struggle, with a new mode of action: the donation by SMS. |
Media Type | Television & Cinema |
Length | |
Sound Design | \ELSE |
Production Company | \ELSE |
Sound Production | Capitaine Plouf |
Art Director | François Claux |
Art Director | Swann Richard |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Account Management | Anne Vincent |
Account Management | Véronique Fourniotakis |
Account Management | Marion Floch |
Account Management | Thomas Devynck |
Copywriter | François Claux |
Copywriter | Swann Richard |
Head of TV | Maxime Boiron |
Producer | Léa Gosselin |
Producer | Cathy Pericone |
Head of Music | Olivier Lefèbvre |
Sound | Olivier Lefèbvre |
Music | Fabrice Pouvreau |
Sound Producer | Fabrice Pouvreau |
Music Art Director | Ferdinand HUET |
Music Composer | Nicolas Neidhardt |
Typographer | Melody Leblond |
Advertising Manager | Christian Andréo |
Advertising Manager | Nathalie Gautier |
Advertising Manager | Antoine Henry |
Advertising Manager | Charmaine Da Costa Soares |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Art Director & Copywriter | François Claux |
Copywriter & Art Director | Swann Richard |
Head of TV | Maxime Boiron |
Producer | Lea Gosselin |
Producer | Cathy Pericone |
Head of Music & Sound | Olivier Lefebvre |
Music & Sound producer | Fabrice Pouvreau |
Music Art Director | Ferdinand Huet |
Music Composer | Nicolas Neidhardt |
Musical Arrangement | Guillaume Le Guen |
Musical Arrangement | Sébastien Cannas |
Typographer | Melody Leblond |
Advertiser Supervisor | Christian Andreo |
Advertiser Supervisor | Nathalie Gautier |
Advertiser Supervisor | Antoine Henry |
Advertiser Supervisor | Charmaine Da Costa Soares |
Agency Account Management | Anne Vincent |
Agency Account Management | Véronique Fourniotakis |
Agency Account Management | Marion Floch |
Agency Account Management | Thomas Devynck |
Entrant Company | TBWA\PARIS |
Idea Creation | TBWA\PARIS |
Production | TBWA\ELSE |
Production | CAPITAINE PLOUF |