Title | Softener |
Agency | adam&eveDDB |
Campaign | Marmite Cereal Bars Launch - Unilever |
Advertiser | Unilever |
Brand | Marmite |
Date of First Broadcast/Publication | 2010 / 3 |
Business Sector | Breakfast Cereals |
Philosophy | The new products have already bewildered some unwitting members of the public after footage of the Marmite Perfume and the Marmite Fabric Softener appeared online. This prompted a storm of comment on cyberspace. But the campaign is soon revealed as a hoax. The real product being launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar. The advertisements will re-appear with a sticker featuring the savoury snack. The copy will admit that the spoof products may have been a step too far, even for marmite fanatics but asks the audience if the same can be said of the world’s first savoury cereal bar? |
Problem | Launch Marmite's latest new product and post the question: this time, have they gone too far? |
Media Type | |
Market | United Kingdom |
Advertising Manager | Debbie Bird |
Advertising Manager | Tom Denyard |
Art Director | Grant Parker |
Copywriter | Will Lowe |
Art Director | Victor Monclus |
Account Planner | Georgia Challis |
Photographer | Sarah Maingot |
Retoucher | Gutenberg Networks |