Title | The Depaul Box Company |
Agency | Publicis London |
Campaign | The Depaul Box Company |
Advertiser | Depaul |
Brand | Depaul UK |
Posted | November 2013 |
Business Sector | Charities, Foundations, Volunteers |
Philosophy | The British public has always associated cardboard boxes with people sleeping rough. Our product flips this negative association into something positive. Every year millions of people use boxes to move house. We founded The Depaul Box Company, a business selling cardboard boxes to these home-movers, with all the profit helping the homeless move off the street. Our audience doesn’t have to spend a penny more than they otherwise would do. But when they buy our boxes, they help save lives. We created an engaging piece of communication that people are willing to spend money on. It’s an entirely self-sustaining revenue stream that’s helping Depaul UK tackle youth homelessness, without spending large amounts of money on marketing. We’ve turned charity fundraising into a logical consumer purchase. |
Media Type | Case Study |
Executive Creative Director | Andy Bird |
Copywriter | Leo Bellis-Jones |
Art Director | Leo Bellis-Jones |
Art Director | Joshua Norbury |
Copywriter | Joshua Norbury |
Photographer | Mark Wesley |
Agency Producer | Debbie Burke |
Agency Producer | Colin Hickson |
Agency Producer | Ken Blake |
Agency Producer | Luisa Mioni |