Title | Harmless Guns |
Agency | TBWA\PARIS |
Campaign | Les Armes Inoffensives |
Advertiser | Dagoma |
Brand | Dagoma |
Date of First Broadcast/Publication | 2019 / 1 |
Business Sector | Printers & Scanners |
Story | 3D printers are a veritable revolution. It is possible to print anything at home.Unfortunately, among these items are files to print real firearms.To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless. |
Media Type | Branded Content |
Length | |
Production Company | \ELSE |
Sound Company | \ELSE |
Advertising Manager | Matthieu Régnier |
Advertising Manager | Gauthier Vignon |
Copywriter | Swann Richard |
Art Director | François Claux |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Chief Data Officer | Basile Viault |
Agency Manager | Matthéo Pressmar |
Editing | Nicolas Duval |
Motion Graphics | Nicolas Duval |
Producer | Cathy Pericone |
Production Coordinator | Léa Gosselin |
Chief Executive Officer (CEO) | Maxime Boiron |
Sound Director | Fabrice Pouvreau |
Composer | Nicolas Neidhardt |
Music Art Director | Ferdinand HUET |