Title | Dettol 2 |
Agency | McCann London |
Campaign | Helping Protect What We Love Since 1933 |
Advertiser | Reckitt Benckiser |
Brand | Dettol |
Date of First Broadcast/Publication | 2021 / 6 |
Business Sector | Hygiene & Personal Care Products |
Story | the integrated campaign reveals a new documentary-style approach for Dettol. At its centre are three 60” brand films, showcasing authentic, real-life stories of determination and commitment to the things that matter. The films star Ben and Alex, bike-mad brothers from Nottingham; Yasmin, the empowered heroine of The Saltley Stallions Women’s Football Club; and Catlin Leigh, rising Lancastrian judo star. |
Philosophy | Dettol’s new UK brand campaign encourages us to tap into the passions that make us truly happy - and protect what we love doing most. |
Media Type | Billboard |
Length | |
Production Company | MindsEye |
Sound | Wave Studios |
Director | MINDCASTLE |
Post Production | Absolute |
Marketing Manager | Luca Tamagni |
Brand Manager | Justyna Dadal |
Brand Manager | Hattie Lanz |
Production Company | CRAFT |
Agency TV Producer | Elin Tiberg |
Creative Director | Matt Crabtree |
Creative Team | Richard Holmes |
Creative Team | Simon Lotze |
Managing Partner | Kate Modeland |
Business Director | Naomi Beaumont |
Global Strategy Director | Karen Crum |
Account Planner | Matilda Ruffle |
Account Planner | Ipeknaz Erel |
Account Director | Elena Kalogeropoulos |
Account Manager | Sophie Grierson |