| Title | The Billboard |
| Agency | MullenLowe Friends |
| Campaign | The Billboard |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Posted | July 2000 |
| Business Sector | Human Rights |
| Tagline | Freedom of Speech is a Human Right. |
| Story | Evening. An Amnesty Billboard saying -Don't let anyone else tell you what to think, say or write... is approached by two young people. They stop and starts writing on the billboard... Fuck Amnesty. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Hans-Henrik Langevad |
| Creative Director | Kim Juul |
| Music | Marie Frank |
| Copywriter | Kim Juul |
| Art Director | Søren Møller Rasmussen |
| Director | Kim Juul |
| Production Company | Parafilm |
| Production Company Producer | Niels Andreasen |
| Agency Producer | Niels Andreasen |