| Title | Tail Orchestra |
| Agency | BBDO New York |
| Campaign | Tail Orchestra |
| Advertiser | Mars Petcare |
| Brand | Pedigree |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Story | In this experiment, dogs were presented with PEDIGREE treats and other less appealing stimuli (think broccoli and an empty BBQ pit). The responses of the dogs’ tails conducted music ranging from slow and mellow to bright and joyful, which the orchestra followed, showing us the joy that dogs bring to their humans, and that Pedigree treats bring to the dogs. |
| Media Type | Web Film |
| Length | |
| Chairman | David Lubars |
| Global Chief Creative Officer | David Lubars |
| Chairman | Luiz Sanches |
| Regional Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Matt MacDonald |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Marcelo Nogueira |
| Creative Director | Breno Balbino |
| Associate Creative Director | Luz Arroyo |
| Project Director | Mark Lester |
| Group Executive Producer | Becky Burkhard |
| Producer | Esther Lee |
| Business Affairs Manager | Kathleen Bannon |
| EVP | Joshua Steinman |
| Senior Director | Joshua Steinman |
| EVP | Alex Gianni |
| Head of Production | Alex Gianni |
| Music Producer | Julia Millison |
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