Title | Tree Whoosh |
Agency | Lowe London |
Campaign | Bio-power - Saab |
Advertiser | Saab |
Brand | Saab |
Date of First Broadcast/Publication | 2006 / 5 |
Product | 95 Bio-Power Engine |
Business Sector | Cars |
Philosophy | We produced an ad which when viewed from one angle demonstrated the engine's green credentials. Viewed another angle the ad talks about the engines increased performance. |
Problem | Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol. |
Media Type | |
Market | United Kingdom |
Creative Director | Ed Morris |
Art Director | Simon Morris |
Illustrator | Simon Morris |
Account Director | Jo Austen-Olsen |
Account Executive | Simon Jarvis |
Copywriter | Patrick McClelland |