| Title | Belt |
| Agency | BBDO New York |
| Campaign | The Art of Shaving Gift Campaign - Fathers' Day |
| Advertiser | The Art of Shaving |
| Brand | The Art of Shaving |
| Date of First Broadcast/Publication | 2014 / 6 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Story | Shopping for your father is a challenging task for most. Often times, gift-givers are scrambling for last minute ideas and opt for typical Father’s Day gifts, like socks, ties and belts. Unfortunately gift-givers are mis-lead by their Father’s “thank you, ” into believing they made a great gift choice. In an insertion running the Friday before Father’s Day, the Art of Shaving created a campaign playing on the distinct difference between a Father’s polite response, and a response they really, really mean. Typically, a caring Father would reply with a polite “thanks,” when receiving a gift they have no use for, but when they receive a gift they are actually excited about they don’t just say “thanks”, they emulate it. |
| Media Type | Newspaper |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Creative Director | Cesar Finamori |
| Creative Director | Kara Goodrich |
| Copywriter | Kara Goodrich |
| Art Director | Fernando Mattei |
| Illustrator | Jackson Alves |
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