Title | Cleaner |
Agency | Ogilvy UK |
Campaign | 33% Longer |
Advertiser | SmithKline Beecham |
Brand | Lucozade |
Posted | April 2000 |
Product | Sport |
Business Sector | Non-Alcoholic |
Tagline | Keeps you going 33% longer. |
Story | Acleaner outside in the corridor of a gymnasium is waiting with her trolley to clean the room. We cut to see Alan Shearer running at a steady pace on the treadmill. To the cleaner's annoyance Alan just keeps running and running. Super: 'Lucozade Sport keeps you going 33% longer'. |
Media Type | Television |
Length | |
Market | United Kingdom |
Copywriter | Vicki Maguire |
Art Director | Dorte Nielsen |
Director | Bruce Hunt |
Actor / Celebrity | Alan Shearer |
Executive Creative Director | Steve Dunn |
Creative Director | Mark Fairbanks |
Copywriter | Mark Fairbanks |
Typographer | Chris Priest |
Photographer | Spencer Rowell |
Art Director | Paul Cottrell |
Production Company Producer | Lenard Dorfman |
Creative Director | Christen Monge |
Production Company | RadicalMedia |
Agency Producer | Andrew Shelton |