Title | Pour Spectacular |
Agency | BBH |
Campaign | Pour Spectacular |
Advertiser | Diageo |
Brand | Baileys Original Irish Cream |
Date of First Broadcast/Publication | 2012 / 10 |
Business Sector | Alcoholic |
Tagline | Cream with Spirit |
Story | The film, ‘Pour Spectacular’, is a modern spectacular and is reminiscent of a music video, inspired by the 1930s films of legendary/influential Hollywood director and musical choreographer, Busby Berkley, who was renowned for his unique style and ability to turn dancers into ‘human kaleidoscopes’. It celebrates the spirit of modern womanhood with a visual feast of sassy dance moves, female camaraderie, spectacular visuals and edgy styling. Set to the cool soundtrack of ‘Rapture’ by Blondie, the film acts as a metaphor for the Baileys liquid, beginning and ending in the glass and topped off with the line ‘Cream With Spirit’. |
Media Type | Television |
Market | Nigeria, Costa Rica, Dominican Republic, Mexico, Canada, United States, Puerto Rico, Colombia, China, Czech Republic, Estonia, Hungary, Denmark, Finland, Germany, Sweden, United Kingdom, Bulgaria, Italy |
Sound | Wave Studios |
Advertising Manager | Garbhan O’Bric |
Creative Team | Kat Bojcuk |
Creative Team | Steve Sorec |
Creative Director | Rosie Arnold |
Agency Producer | Victoria Baldacchino |
Commercial Strategy Director | Heather Alderson |
Strategic Business Lead | Richard Lawson |
Production Company | Riff Raff Films |
Director | Megaforce |
Executive Producer | Matthew Fone |
Producer | Michaela Johnson |
Director of Photography (DOP) | Dan Landin |
Editing Company | The Quarry |
Editor | Paul Watts |
Editor | Scott Cato |
Sound | Soundtree Music |
Post Production | The Mill London |
Lead Flame | Ben Turner |
Lead Flame | Gary Driver |
Special Effects / VFX | Chris Baten |
Telecine | Mick Vincent |