Title | Upstream |
Agency | Saatchi & Saatchi NY |
Campaign | Upstream |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Date of First Broadcast/Publication | 2021 / 1 |
Business Sector | Automotive |
Story | To capture the distinct parallels between fragmented memories and the way swimmers catch snippets of the world as they glide through the water, the VFX team enhanced the tone of the film and purity of message through set and water extensions combined with extensive relighting experimentation.As the set builds and pools were filmed separately, meticulous attention to detail by the supervisor ensured that the two worlds aligned. Leveraging an array of tools including Maya, Houdini, Flame, 3D Equalizer and Reality Capture, the team created the convincingly surreal pools in various interior environments.The water itself, is mixed with the evolving |
Media Type | Television |
Length | |
Editing Company | Final Cut |
Production Company | @radical.media |
Director | Tarsem Singh "Tarsem" |
Executive Producer | Jim Bouvet |
Line Producer | Jeremy Barrett |
Director of Photography (DOP) | Paul Meyers |
Editor | Joe Guest |
Telecine | CO3 (New York) |
Colorist | Jill Bogdanowicz |
VFX Company | Framestore |
Music | The Elements Music |
Music Composer | Norman Kim |
Sound Design Company | LSD |
Sound Designer | Michael Anastasi |
Audio Post Production | Lime Studios |
Chief Creative Officer | Jason Schragger |
Executive Creative Director | Fábio Costa |
Group Creative Director | Marc d’Avignon |
Associate Creative Director | Yusong Zhang |
Associate Creative Director | Alice Blastorah |
Art Director | Alice Blastorah |
Art Director | Yusong Zhang |
Associate Creative Director | Britt Wilen |
Copywriter | Britt Wilen |