| Title | Coincidence |
| Agency | AlmapBBDO |
| Campaign | Coincidence |
| Advertiser | EPA |
| Brand | EPA |
| Posted | July 2011 |
| Business Sector | Others |
| Philosophy | Besides showing different elements from the field of exact sciences, the posters brought a provocative message: “Yes, there’s still time”, indicating it’s always possible to find the way out of this cold universe of numbers through art, with the courses offered by the School.Announce Escola Panamericana’s drawing and art courses to potential students. |
| Result | The number of people looking for the courses offered by the School was very big. Besides, the posters alone generated many comments, since they resorted to exact-sciences elements to sell exactly the opposite, the option for the humanities area. |
| Media Type | Packaging, Branding & Design |
| Chief Creative Officer | Marcello Serpa |
| Creative Director | Luiz Sanches |
| Art Director | André Gola |
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