| Title | Nike By You |
| Agency | Gretel |
| Campaign | Nike By You |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Apparel, Fashion & Footwear |
| Philosophy | Our assignment began as a straightforward task: clarify the communication of Nike iD. But it quickly grew in nature, becoming a bigger assignment to define co-creation within Nike – between brand and consumer, empowering athletes* to design, discover and celebrate their individuality. To do so, we created a system that visually communicated close collaboration. Now, Nike forms the base layer, acting as the technical innovator, while athletes are given free rein to bring their personal creativity and style to life. Together, the elements express the new collaborative world of Nike By You. |
| Media Type | Packaging, Branding & Design |
| Executive Creative Director | Greg Hahn |
| Strategy Director | Daniel Edmundson |
| Strategist | Carter Bird |
| Designer | Andrew Keating |
| Designer | Elaan Bourn |
| Associate Creative Director | Simon Chong |
| Head of Design | Dylan Mulvaney |
| Animator | Eddy Nieto |
| Project Manager | Claire Banks |
| Creative Strategy | Jonathan Hum |
| Creative Director | Colin Cornwell |
| Creative Director | Meirion Pritchard |
| Brand Marketing | Keely Phillips |
| Brand Marketing | Tyler Willingham |
| Design Studio | Gretel |
| Operations | Nicole Ishida |
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