| Title | The Impossible Statue |
| Brief | Communicating heavy machinery and digital solutions doesn’t make any impact. We needed to be distinct and surprising and tell a story powerful enough to break into mass culture.With Sandviks engineering skills, we analysed thousands of sculptures and created a model that resurrected five master sculptors who span three continents and 500 years.Using Michelangelo’s dynamism, Rodin’s musculature, Käthe Kollwitz’s expressionism, Kotaro Takamura’s focus on momentum and Augusta Savage’s defiance, the collaboration combined in one impossible statue.First, we used multiple AI programmes to study the unique styles of each artist and generated a design that incorporated all their styles. We then used human pose estimators, videogame algorithms, specialized AI and depth estimators to turn the 2D image into a 3D model. Finally, Using Sandvik’s cutting edge tools, the Impossible statue was carved into reality from 2 tonnes of stainless steel. The final statue was carved from over 16 million surface polygons and differed in accuracy only by 0.03% from the digital version. |
| Agency |
BBDO Nordics
|
| Campaign |
The Impossible Statue
|
| Advertiser |
Sandvik Group
|
| Brand |
Sandvik
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
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| Business Director |
A....as K...ter Subscribers Only
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| Art Director |
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| Strategy |
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| PR Strategy |
L...ea No.....öm Subscribers Only
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| Producer |
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| VP Corporate Communications |
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| Director |
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| Color |
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| Isabella Boström |
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| David Johnstone |
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| David Larsson |
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| Nicolai Skotland |
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| Jan Jakob Holm-Weber |
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| Louise Brogaard |
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| Julia Samuelsson |
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| Alyona Levitin |
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| Leah Schildkraut |
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| Olly Davies |
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