| Title | Get a Flat |
| Brief | The "Get a flat" campaign combines the power of music with the housing woes of Gen-Z, as expressed on TikTok. We've translated their genuine comments into a rap song, featuring the emerging Creator (and rapper) D.Ace. This song humorously mirrors the challenges of affordable housing, forging a profound emotional connection with the French 18-24 target audience. The accompanying music video captures the lively essence of TikTok with a subtle blend of illustration and web culture iconography."Get a flat" uniquely merges the realms of music and culture, in a form that transcends 'traditional' advertising, to craft an anthem that deeply resonates with Gen-Z's frustrations. It stands as a poignant reminder of their struggles, presented with wittiness and authenticity. The campaign speaks their language, employing music as a vehicle to convey their experiences and emotions. This campaign might become a cultural touchstone for a generation grappling with housing issues. |
| Agency |
Jellyfish
|
| Campaign |
Get a Flat
|
| Advertiser |
BNP Paribas
|
| Brand |
BNP Paribas
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Music Video
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| Client |
..P P....AS Subscribers Only
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| Agency |
Je.....sh F...ce Subscribers Only
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| Managing Director Jellyfish France |
Sa....ne R....rt Subscribers Only
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| Executive Creative Director |
T...as G....ot Subscribers Only
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| Creative Director |
Al.....re B...ry Subscribers Only
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| Art Director |
T....ut S...er Subscribers Only
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| Copywriter |
F....an K...in Subscribers Only
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| VP Brand Strategy |
M....el E...y Subscribers Only
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| Brand Strategy Director |
S...n A...an Subscribers Only
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| Content Director |
Pi......ean R...ni Subscribers Only
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| Social/Content |
M...ne Te....se Subscribers Only
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| Client Partner |
Ra....lo Fi.....ino Subscribers Only
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| Account Director |
O....er Chev.........nters Subscribers Only
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| Project Manager |
L...e Po....ru Subscribers Only
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| Production |
C...m P...s Subscribers Only
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| Talent agency |
D....AY Subscribers Only
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| Artist |
D...e Subscribers Only
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| Director |
W...or P...r Subscribers Only
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