Thanks to “fast fashion”, Europe produces more than 2 million tons of textile waste per year. To combat this, online fashion and footwear brand Zalando has adopted a sustainability policy: promoting eco-responsible collections, slowly eliminating plastics, and contributing to the circular economy via Pre-Owned, its second-hand clothing sales platform. To launch the initiative in Austria in a sustainable way, Zalando asked artists to create works from pre-owned clothes that were destined to be sold, obliging the artists to exhibit them without damaging them. The resulting installations were placed in high-traffic areas and the resulting social media buzz enabled the brand to communicate its new approach in a pollution-free way. A smart way of using a an old medium. |
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Title | Pre-Owned |
Agency | Demner, Merlicek & Bergmann |
Campaign | Pre-Owned |
Advertiser | Zalando |
Brand | Zalando |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Outdoor/Out of Home |
Length | |
Entrant Company | D....r, Me....ek &...; Be....nn . D... Subscribers Only |
Creative Director | Se.....an Ka....nn Subscribers Only |
Art Director | M...o Go......ner Subscribers Only |
Copy | P..l B...ot Subscribers Only |
Copy | Ma.....ian P....ka Subscribers Only |
Copy | N....as R..n Subscribers Only |
Copy | A..a Re....ch Subscribers Only |
Graphic Designer | Vi....ia Ma......ger Subscribers Only |
Strategy | J...y H...d Subscribers Only |
Strategy | Ka.....na S...id Subscribers Only |
Client Director | B...ca Sc....wy Subscribers Only |
Projectmanagement | A...ia R...i Subscribers Only |
Projectmanagement | S...ia Go....ez Subscribers Only |
Artist | J...a N..l Subscribers Only |
Artist | Ma.....ian Ma......ger Subscribers Only |
Production | A....nt ..t W...e Subscribers Only |
Media Agency | M...a1 Subscribers Only |