Generating leads by partnering with an industry thought leader.
Story
The legendary Maytag consumer brand doesn’t hold the same equity in the commercial laundry market. While laundromat owners certainly knew the brand name, many were unclear why they should consider Maytag over the more established competitors in the category. In an effort to expand its market share, Maytag Commercial Laundry needed to enhance its position in the mindset of commercial customers. This is typically done slowly, building brand credibility over time. But to reach its aggressive sales goals, Maytag needed to generate new leads more quickly. So we focused a portion of their marketing efforts on making an immediate impact by connecting the Maytag brand to a trusted industry thought leader.