| Title | Case Study Honeywell |
| Agency | Nelson Schmidt Inc. |
| Campaign | Case Study Honeywell |
| Advertiser | AlliedSignal |
| Brand | Honeywell |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Industry |
| Tagline | Igniting channel interest in new innovations. |
| Story | Technical benefits rule the day in marketing to the HVAC channel. But distributors and contractors are people, too. Humans who are driven emotionally by exciting news as much as they are rationally. So when Honeywell developed a single universal pilot burner designed to end the warehouse-consuming space and time-consuming pain of having to stock and replace 98 individual pilot burners, it called for something more spectacular than an email and spec sheet. |
| Media Type | Case Study |