| Title | Case Study Insinkerator |
| Agency | Nelson Schmidt Inc. |
| Campaign | Case Study Insinkerator |
| Advertiser | Emerson Electric Co. |
| Brand | Insinkerator |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Industry |
| Tagline | Changing the message to change perceptions. |
| Story | There’s no question that more and more Americans are adopting environmentally friendly habits. Recycling is already a common practice, but how many people know the best way to dispose of food scraps? Few can deny the ease of using a disposal, but even fewer understand that it’s actually better for the environment than tossing food scraps in the trash. And it was with that insight, a campaign was born. |
| Media Type | Case Study |