TitleA World Without Limits (board)
Agency
Campaign A World Without Limits
Advertiser LADAPT
Brand LADAPT
Date of First Broadcast/Publication 2023 / 10
Story Man created particle accelerators to simulate the big bang, we transplant artificial hearts, we 3D print food, we plan to conquer Mars... And yet people with disabilities still have to hear from one in three companies that it's too complicated to hire them. It's to demonstrate this absurdity and urge companies to change things that the film 'A World Without Limits' was conceived. And to push the idea further, we decided to entrust the making of the film to the quadriplegic engineer looking for a job, who was featured in the last sequence of the film. Supported by a director, only using eyes movements, he used Stable Diffusion to generate the 56 seconds illustrated part of the film in a single render. A performance imagined to reinforce the message that technology can enable people with disabilities to meet the most demanding challenges in a work context.
Media Type Case Study
Length

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