Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Navigating the Transformative Tides: Insights from the 2024 New York AdForum Consultant Summit

by India Fizer on 22 May 2024

The 2024 AdForum Consultant Summit has once again provided a compelling glimpse into the future of the advertising industry, unveiling key findings that underscore the transformative impact of technology while reaffirming the enduring importance of human creativity and cultural resonance. read more

When the press takes a stand

by Mark Tungate on 15 May 2024

With fake news still undermining facts and AI worming its way into newsrooms, the press faces more challenges than ever. Following World Press Freedom Day on May 3, we find out how journalism is fighting back. read more

Making the world greener, one campaign at a time

by India Fizer on 22 April 2024

We have partnered with social good non-profit ACT Responsible this Earth Day to highlight campaigns that are working to make our world better through raising awareness and enacting action. read more

For young talent, advertising still has the power of attraction

by Mark Tungate on 19 April 2024

In partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Here are some key points from the interviews. read more

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

by Mark Tungate on 18 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In the last of our four articles, we hear from Shilpa Sinha, Chief Strategy Officer APAC, McCann Worldgroup Asia Pacific. read more

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

by Mark Tungate on 17 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. This time it's the turn of a teacher: Mary Hargreaves, Teaching Fellow, Advertising & Marketing degree (BA Hons), Lancaster University, UK. read more

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

by Mark Tungate on 16 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In this article we talk to Bas Korsten, Global Chief Creative Officer, Innovation and Co-Chief Creative Officer, EMEA, VML. read more

Bringing people back to books

by Mark Tungate on 16 April 2024

April 23 is World Book Day, so we decided to take another dive into campaigns promoting literacy and a love of books. read more

Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"

by Mark Tungate on 15 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Director, BETC, France. read more

Taylor Cook, Critical Mass: "We take an intersectional lens to everything we do."

on 25 March 2024

Critical Mass' Director of DE&I, Taylor Cook, delineates the agency's programs and policies for creating a fairer, more equitable workplace for women. read more

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