| Title | Meet My Liver |
| Agency | Bleublancrouge |
| Campaign | Meet My Liver |
| Advertiser | Let’s Drink Better |
| Brand | Let’s Drink Better |
| Posted | February 2018 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Many of us use drinking as a form of socialization with friends, colleagues and family. The normalization of regular social drinking has created a generation of chronic drinkers. So we decided to help them curb their bad habits and drink more responsibly by giving a voice to the greatest victim of social drinking: their Liver. Meet My Liver. The first chatbot designed to help you better regulate your social drinking habit. Slightly bitter from years of abuse, your liver is still happy to give you tips on how to avoid hangovers, reminders to drink responsibly and let’s you log how many drinks you consume. Those logs help your liver get a better gauge on what you need in order to keep that hangover at bat, as well as provide you with weekly reports of how much you’ve consumed (if, for some reason, you happen to forget). |
| Media Type | Television & Cinema |
| Length | |
| Global Chief Creative Officer | Jonathan Rouxel |
| Creative Director | Marie-Eve Best |
| Creative Team | Ugo Martinez |
| Creative Team | Adrien Héron |
| Art Director | Hayley Lim |
| Illustrator | Hayley Lim |
| Creative technologist | Alexandre Bourdon |
| Motion Designer | Mathieu Harrisson |
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