| Title | Cow |
| Agency | TBWA\Central Asia & Caucasus |
| Campaign | Cow |
| Advertiser | Santa Rita |
| Brand | Carmen Reserva |
| Posted | October 2008 |
| Product | Wine |
| Business Sector | Wines, Champagnes |
| Philosophy | The idea is to communicate that Carmen Reserva Cabernet Sauvignon is the ideal red wine to combine with meat. Thus, between a cut and cut, a glass of wine is welcome |
| Media Type | |
| Creative Director | Juan Pablo Valencia |
| Art Director | Juan Pablo Valencia |
| Copywriter | Juan Pablo Valencia |
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