| Title | HIT Games |
| Agency | BUNTIN |
| Campaign | Tennessee Education Lottery HIT Games |
| Advertiser | The Buntin Group |
| Brand | Tennessee Education Lottery |
| Date of First Broadcast/Publication | 2020 / 9 |
| Business Sector | Others |
| Story | Last year, leading brand communications firm The Buntin Group took home the North American Association of State and Provincial Lotteries Award for TV Humor for a Tennessee Education Lottery spot that featured a parody of a classic karate movie. When the client wanted to bring back the popular game, the creative team jumped at the chance to create a new 30-second spot for this fan favorite. This was a game worth playing over and over – a well-loved classic, or rerun, if you will. Considering the present challenges for production and a modest budget, the resourceful team searched hours of stock footage and were surprised to find a recognizable Roy Rogers movie in the public domain. It provided the perfect backdrop and follow-up to the Instant Game family called HIT. |
| Media Type | Television |
| Length | |
| More Information | www.buntingroup.com |
| Chief Creative Officer | Dave Damman |
| Creative Director | Tom Cocke |
| Art Director | Andrew Brooks |
| Copywriter | Victor Samper |
| Agency Producer | Paige Shafrath |
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