| Title | Squid Game: The Challenge |
| Agency | BBH USA |
| Campaign | The Price of Morals |
| Advertiser | Netflix, Inc. |
| Brand | Squid Games |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Media, Publishing & Production |
| Media Type | Case Study |
| Length | |
| Production Company | Your Majesty |
| Chief Creative Officer | Erica Roberts |
| Chief Marketing Officer (CMO) | Lindsey Mcnabb |
| President | Agnes Fischer |
| Chief Strategy Officer | Samantha Deevy |
| Head of Design | Hernan Ibanez |
| Executive Creative Director | Estefânio Holtz |
| Group Creative Director | Sapna Ahluwalla |
| Associate Creative Director | Christopher Vanderkleed |
| Associate Creative Director | Jason Lane |
| Head of Strategy | Joe Burns |
| Strategy Director | Dylan Fauss |
| Head of Production | Deb Archambault |
| Executive Producer | Miral Patel |
| Associate Director, Business Affairs | Jonathan Toto |
| Account Director | Cam Thomas |
| Studio Creative Director | Jim Schwartz |
| Senior Studio Producer | Luis Arturo Tapia |
| Art Director | Nils Mengedoht |
| Art Director | Alexia Boiteau |
| Strategy Director | Viet Hoang |
| Senior Developer | Francesco Anselmi |
| Creative Developer | Maximilian Berndt |
| Managing Partner | Georgios Athanassiadis |
| Associate Digital Producer | Sunniva Ottestad |
| Group Creative Director | Yohan Daver |
| Advertising Manager | Aivy Nguyen |
| Advertising Manager | Melinda Okoye |
| Advertising Manager | Andreina Poveda |
| Advertising Manager | Giselle Anzalone |
| Advertising Manager | Heather Haynes |