Samsung VR - "VR THE FUTURE"

Cheil Germany

Cheil Germany Schwalbach, Germany

Awards

12020

Brand: Samsung VR
Country: Germany

Advertiser: Samsung

Title	VR THE FUTURE
Agency	Cheil Germany
Campaign	VR THE FUTURE
Advertiser	Samsung
Brand	Samsung VR
Posted	November 2015
Business Sector	Consumer Electronics & Audio-Visual
Story	In 1990, Germany was finally reunited after decades of separation between East and West. It was the beginning of a new future, one that gave Germans back the most precious gift of all: their freedom. Today, Samsung is celebrating the 25th anniversary of this great moment by giving Germans the opportunity to re-experience their freedom in a brand-new way: with the world's first virtual-reality trip through Germany. We brought Germans to places they might never have seen before, in ways they never experienced: from the highest mountain peaks, above city skylines, to the most famous cultural monuments, or even deep underground. The journey takes users across the country, packing its most beautiful, spectacular and exciting locations into just twenty-five minutes as if they had been there themselves. But more importantly: Freedom, which has been a given for twenty-five years, became something truly special again. Samsung GEAR VR
Media Type	Digital
Creative Director	Joern Welle
Copywriter	Chris Daniel Drücks
Copywriter	Thilo Müller-Ohldach
Art Director	Marcel Steffens
Art Director	Daniel Baek
Art Director	Arno Klein
Agency Producer	Moritz Gillrath
Agency Producer	Marco Heutink
Agency Producer	Deveroe Aurel Langston
Programmer	André Lang
Programmer	David Bartels
Account Director	Moritz von Fragstein
Account Director	Moritz von Fragstein und Niemsdorff
Account Director	Eduard Schöll
Account Manager	Anna Schönfeld
Project Manager	Jan Dörmann
Creative Director	Joern Welle