O'Select - "When it smells, everything smells."

LG2

LG2 Montréal, Canada

1071

Title	When it smells, everything smells.
Agency	LG2
Campaign	When it smells, everything smells.
Advertiser	Mondou
Brand	O'Select
Date of First Broadcast/Publication	2022 / 5
Business Sector	Pet Food, Pet Care Products & Services
Story	To illustrate how litter box odour can make a whole place smell, our second campaign for O’select features a man whose morning routine is ruined by stinky litter. Sensitive noses beware!
Media Type	Television
Length	30 seconds
Creative Vice President	Marilou Aubin
VP Strategic Planning	Sophie-Annick Vallée
VP Account Services	Marie-Christine Cayer
Creative Director	Geneviève Langlois
Creative Team	Colin Beaudin
Creative Team	Olivier Giguère
Creative Team	Martin Charron
Strategic Planner	Laura Danino
Strategic Planner	Orane Perez
Account Management	Julie Bergeron
Account Management	Sarah-Maude Raymond
Agency Producer	Stephanie Gagne
Director of Photography (DOP)	François Gamache
Director	Nicolas Brassard
Production Company	Nova Film
Post Production	Nova Film
Post Production	Studio Element
Sound	Studio Expression
Sound	BLVD