Dennis Lenarduzzi
Partner and Creative Director at workspace.
Edmonton, Canada
TitleThe Fit Finder
Agency
Campaign City of Edmonton Clareview Community Centre: The Fit Finder
Advertiser The city of Edmonton
Brand The city of Edmonton
Date of First Broadcast/Publication 2015 / 1
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline It's fun to find your fit.
Story To inspire Edmonton's Clareview community to get active and find their fit, The City of Edmonton developed an interactive vending machine unlike any other. Stocked with sport and fitness equipment, as well as artistic and cultural items, The Fit Finder would only dispense its wares to those who accepted a physical fitness challenge.
RED worked with Keen Eye/Leven Creative to film the activations and produce the video, and with MetalBoss to fabricate the custom vending machine. 
Media Type Web Film
Length
Creative Director
Art Director
Copywriter
Account Manager
Project Manager

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