| Title | Cigarettes |
| Agency | Paragon Marketing Communications |
| Campaign | Anti-Smoking-Paragon Marketing Communications |
| Advertiser | Paragon Marketing Communications |
| Brand | Paragon Marketing Communications |
| Posted | June 2005 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Smile now cry later smoking kills |
| Story | the ad features a smiling face created by a sigarette burning holes in a paper metaphorically resembeling the damage caused by smoking |
| Philosophy | protray a scary burned out smiling face with a storng message "Smile now, cry later...smoking kills" |
| Problem | discorage people (youth in particular) from smoking. young people think it is cool to smoke and are unaware of the later consiquenses. |
| Result | The shocking effect repeled non smokers from taking up the habit and numerous smokers quit smoking |
| Media Type | |
| Market | Kuwait |
| Graphic Designer | Nader Al Najar |
| Art Director | Khalid Al Rifae |
| Creative Director | Louai Alasfahani |
| Executive Creative Director | Mohamed Alasfahani |
| Advertising Manager | Diana Dimitrova |
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