Title | Milk West - Snack Time |
Agency | DDB Canada |
Campaign | Snack Time |
Advertiser | Milk West |
Brand | Milk |
Date of First Broadcast/Publication | 2015 |
Philosophy | Advertising to teenagers can be tricky. They spend most of their time online and they hate being forced to watch ads. So, instead of forcing them to watch an ad about milk we decided to create something they’d want to watch. Snack Time is a web series with no traditional branding or call to action. However, every episode centers around milk and the snacks that go best with it. The perfect thing for teens to enjoy in their downtime when they’re relaxing, and probably thinking about having a snack. |
Media Type | Case Study |
Length | |
Media (Agency side) | OMD Vancouver |
Strategic Planner | Robert Newell |
Associate Creative Director | Neil Shapiro |
Copywriter | Neil Shapiro |
Executive Creative Director | Cosmo Campbell |
Client Services Director | Patty Jones |
Account Director | Svetlana Connolly |
Creative Director | Josh Fehr |
Art Director | John Larigakis |
Executive Creative Director | Dean Lee |
Agency Producer | Matthew Sy |
Account Executive | Natasha D'Souza |
Strategic Planner | Matthew Nelson |
Social Media Strategist | Derek Lau |
Social Media Strategist | Jacqueline Lee |
Media (Agency side) | Diana Walter |
Sound Design Company | Craig Warrian |
Voice | James Heguchi |
Voice | Adrian Petrew |
Voice | brian drummond |
Voice | Donny Lucas |
Voice | Jason Simpson |
Voice | Kelly Sheridan |
Animation | Todd Ramsay |
Animation | Svend Gregori |
Animation | Jon Izen |
Animation | Vincenzo Zumpano |
Animation | Brad Gibson |
Animation | Daniel Falk |
Audio | Wave Productions |
Animation/3D | Yeti Farm Creative |