Title | The Peak Fear Experiment |
Agency | Welcom |
Campaign | The Peak Fear Experiment |
Advertiser | Liseberg Amusement Park |
Brand | Halloween at Liseberg |
Date of First Broadcast/Publication | 2023 / 10 |
Business Sector | Destinations (Countries & Places) |
Tagline | Can fear be good for you? |
Story | Can fear be good for you? The Peak Fear Experiment was an event and collaboration between Liseberg Amusement Park and the Recreational Fear Lab at Aarhus University, which took place on October 11, 2023. The purpose was to explore the limits of recreational horror and find the sweet spot between fear and fun. Out of 1,640 applications from 22 countries, two participants were chosen. Every year, thousands of guests visit Halloween at Liseberg to experience fear. The results of this report show that Liseberg has excellent knowledge in the area of recreational fear. Now Liseberg want to use these insights to further develop their fear attractions. One aspect Liseberg want to examine is whether they can help visitors to tailor their fear experiences at the park. |
Philosophy | Can fear be good for you? The Peak Fear Experiment was an event and collaboration between Liseberg Amusement Park and the Recreational Fear Lab at Aarhus University, which took place on October 11, 2023. The purpose was to explore the limits of recreational horror and find the sweet spot between fear and fun. Out of 1,640 applications from 22 countries, two participants were chosen. |
Problem | Liseberg want to reach an international target group with their world leading horror experiences. |
Result | The results of the Peak Fear Report show that Liseberg has excellent knowledge in the area of recreational fear. Now Liseberg want to use these insights to further develop their fear attractions. One aspect Liseberg want to examine is whether they can help visitors to tailor their fear experiences at the park. |
Media Type | Public Relations |
Length | |
Market | Sweden |
Art Director | Andreas Larsson |
Copywriter | Niclas Hallgren |
Creative Director | Jonas Sjövall |