Title | Condom |
Agency | Follis, LLC |
Campaign | Condom |
Advertiser | Kenneth Cole |
Brand | Kenneth Cole |
Posted | September 2011 |
Business Sector | Shoes |
Philosophy | This was freelnace project done two years before co-founding my agency, Follis&Verdi. |
Problem | Background:Kenneth Cole (the guy) despised ad agencies. To him they were overpaid and "undertalented". Yet he realized the need for marketing and innovative thinking. Challenge:Create a low-cost, high-impact campaign that would create a buzz while giving the brand a distinct, memorable, positive, fashion forward personality. |
Result | An entertaining, press worthy, award-winning campaign that helped propel Cole from 3 stores to 103 stores and become major brand. |
Media Type | Magazine |
Concept | John Follis |
Creative Director | Richard Kirshenbaum |
Creative Director | John Follis |
Creative / Art Direction | John Follis |