| Story | Thanks to the Miles donation, Flying Blue members are able to help associations they don't know about. To introduce this program, we showed the story of Banda de Musica: children from a shantytown escape child labor and gangs thanks to a music school financed by Miles. For the very first time, they flew to France for a tour, including a concert under the Eiffel Tower.We asked the children to film themselves with phones to share their adventure on our social networks, offering Flying Blue members total immersion.Over 296 hours of content enriched this campaign.These videos were then used to create the first documentary filmed entirely in selfie by children. |