TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : May 1, 2023

1

Skittles - Apologize The Rainbow

ANDY Awards 2023 GRANDY winner, click to view how Skittles turned 9 years' negative consumer feedback into seriously successful brand engagement.

TitleApologize The Rainbow
Agency
Campaign Apologize the Rainbow
Advertiser Mars, Inc.
Brand Skittles

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedJune 2022
Product Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Global Network
Worldwide Chief Creative Officer ..i W...s Subscribers Only
Chief Creative Officer R....go J...ne Subscribers Only
Executive Creative Director C...n S....ow Subscribers Only
Group Creative Director R..s Sa....rs Subscribers Only
Group Creative Director P...o J...er Subscribers Only
Head of Production M..t B...z Subscribers Only
Executive Producer A...e L....er Subscribers Only
Agency Producer M....on Am.....ano Subscribers Only
Chief Executive Officer (CEO) A...ea D...ez Subscribers Only
Agency Producer A....ya Lu....li Subscribers Only
DDB Worldwide Varsha Kaura, Global Business Director
DDB Chicago Frances Gaillard, Global Segment Lead
DDB Chicago Jasmine Jabbour, Global Brand Lead
DDB Worldwide Eli Velez, Global Operations Director
DDB Chicago Amanda Krause, Global Deployment Director
DDB Chicago Kathy Cosgrove, Business Manager
DDB Chicago Vivien Marafko, Account Supervisor
DDB Chicago Buky Ogunleye, Project Manager
DDB Chicago Milo Chao, Chief Strategy Officer
DDB Chicago Josh Drueck, Global Strategy Director
North America Marissa Beck, Senior VP, Brand & Content, Mars Wrigley
North America Chanel Gant, Senior Manager, Brand & Content, Mars Wrigley
Mars Wrigley Rankin Carroll, Global Head of Brand Content and Media
North America Sarah Long, Chief Marketing Officer, Mars Wrigley
North America Justin Hollyn-Taub, Vice President of Marketing, US Fruit Snacks Portfolio, Mars Wrigley
North America Fernando Rodrigues, Sr. Manager, Skittles, Mars Wrigley
North America Danielle Dos Santos Sr. Associate Brand Manager, Skittles, Mars Wrigley
North America Chris Bendeck, Manager, Brand & Content, Mars Wrigley
Picrow Fatal Farm, Director
Picrow Jeff Powers, Director of Photography
Picrow Dal Wolf, Executive Producer
Picrow Anthony Ficalora, Executive Producer
Picrow Peter Sprouse, Line Producer
Whitehouse Post Matt Badger, Editor
Whitehouse Post Tara O'Sullivan, Assistant Editor
Whitehouse Post Kristin Angeletti, Executive Producer
Whitehouse Post Ryan Smith, Producer
Carbon VFX Julio Leon, 2D Lead
Carbon VFX Julio Leon, 2D Online
Carbon VFX Kate Smith, VFX Producer
Carbon VFX Gretchen Praeger, VFX EP
Carbon VFX Bree Brackett, Colorist
Carbon VFX Laurie Adrianopoli, Color Producer
Carbon VFX Dan Butler, Color Producer
Carbon VFX Zoe Rain Lambert, Color Assistant
The Works David Axelbaum, Sound Design & Mix
The Works Tommy Lombardi, Studio Manager
The Works Tom Syoen, Studio Manager
The Works Brian Winterton, Head of Studio
2

Gillette Razors - I Got You Dad

Gillette's tag line 'The best a man can get' is one of the most enduring brand positions, globally. This emotive campaign from Grey shows the brand's human side with a new product launch.

TitleI Got You Dad
Agency
Campaign I Got You Dad
Advertiser Gillette Razors
Brand Gillette Razors

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedApril 2023
Business SectorSubscribers Only
Media Type Digital
Length
3

White Claw Vodka + Soda / White Claw Premium Vodka - Smooove Wave

One of four digital executions featuring JB Smoove for White Claw's new vodka + soda canned cocktails, through VCCP.

TitleSmooove Wave
Agency
Campaign Smooove Thoughts
Advertiser White Claw Hard Seltzer
Brand White Claw Vodka + Soda / White Claw Premium Vodka

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
VFX Company
Account Management P...ip H...am Subscribers Only
Account Management N..k Ho.....on Subscribers Only
Account Management J...an W..d Subscribers Only
Account Management N...le Mu.....and Subscribers Only
Account Management A....ra D....ng Subscribers Only
Creative Team D...en B...es Subscribers Only
Creative Team B...n C...so Subscribers Only
Creative Team M....on P...i Subscribers Only
Strategy Team J...y S..w Subscribers Only
Strategy Team A..x Sco......den Subscribers Only
Production E...nd T...n Subscribers Only
Production S....ca D....ic Subscribers Only
Director N....ie P...co Subscribers Only
Production Company Co.....ty F...s Subscribers Only
Sound Design and Mix H...d C..y Subscribers Only
Editor A...n L....ey Subscribers Only
Editing Company C...o S...et Subscribers Only
Actor / Celebrity .B S...ve Subscribers Only
4

B&Q - Prices. Nailed

UK retailer B&Q reacts to rising prices on everyday goods in this beautiful film through Uncommon.

TitlePrices. Nailed
Agency
Campaign Prices. Nailed
Advertiser B&Q
Brand B&Q

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedApril 2023
Business SectorSubscribers Only
Media Type Television
Length
5

Coca-Cola Company - 360° virtual stage: Yameii

Exemplifying brand experience, Virtue creates Coachella's first ever 360 degree immersive stage for Coca Cola, featuring digital star Yameii and friends!

Title360° virtual stage: Yameii
Agency
Campaign 360° virtual stage
Advertiser Coca-Cola Company
Brand Coca-Cola Company

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below: