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1
adidas - Liquid Billboard
Havas Worldwide Middle East
Havas' Liquid Billboard Beyond the Surface campaign for adidas has won a stunning 67 awards so far this season, including a coveted Cannes Grand Prix! Well-deserved recognition for such an important social statement and innovative activation.
| Title | Liquid Billboard |
| Brief | 32% of women in the world don’t feel comfortable swimming in public.In the Middle East, that number rises to 88%.The world’s first swimmable billboard. Made to encourage every woman in Dubai to become ambassadors of adidas’ new inclusive swimwear collection, irrespective of their shapes, ethnicities, abilities or religion.By physically diving in, each woman became part of the global conversation.The 5-meter high and 3-meter deep that doubles as a fully usable swimming pool capable of holding 11500 gallons of water, was built in less than three weeks.The structure was fitted with special underwater cameras that transformed every woman’s experience into personalized adidas posters, and live-streamed every dive on the city’s largest digital display at Dubai Mall.Women who’ve only seen athletes and models on billboards, saw themselves celebrated the same way. Breaking down personal and societal barriers to finding their confidence in water. |
| Agency | Havas Worldwide Middle East |
| Campaign | Beyond the Surface |
| Advertiser | adidas |
| Brand | adidas |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| General Manager | F...o Si....ra Subscribers Only |
| Executive Creative Director | J..o Me....os Subscribers Only |
| Associate Creative Director | An....an Bha......rya Subscribers Only |
| Art Director | Jo....an C..z Subscribers Only |
| CONTENT MANAGER | M...az S...r Subscribers Only |
| Content Creator | A...d R...an Subscribers Only |
| Account Manager | J....ne ..b Subscribers Only |
| Project Assistant | G...ge G...on Subscribers Only |
| Production Company | J..k M...on Wo.....de D...i Subscribers Only |
| Associate Creative Director | R....go N...za Subscribers Only |
| Head of Growth | C...os N...l Subscribers Only |
| Strategy Director | A...an M....cu Subscribers Only |
| Communications Director | R...n K...m Subscribers Only |
| Communications Executive | S...a M...eb Subscribers Only |
| VP Brand Adidas Emerging Markets | A...ud Je.....ard Subscribers Only |
| Senior Director Brand adidas MENA | A...th Go....th Subscribers Only |
| Senior Manager Brand Communications Emerging Markets | A...n Sa....at Subscribers Only |
| Director of Brand Communications & Sports Marketing | P..l O'....or Subscribers Only |
| Marketing Operations Manager | Gi....na Al....re Subscribers Only |
| Associate Creative Director | R..h N...an Subscribers Only |
| VP Director of Production | C...re B...er Subscribers Only |
2
The Kiyan Prince Foundation - Long Live the Prince
Cannes Titanium Grand Prix winner from Engine for the Kiyan Prince Foundation in the UK. The foundation was created to combat violence affecting young people, following Kiyan's tragic death. Click to view this amazing campaign.
| Title | Long Live the Prince |
| Agency | Engine UK |
| Campaign | Long Live the Prince |
| Advertiser | The Kiyan Prince Foundation |
| Brand | The Kiyan Prince Foundation |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Post Production | Framestore |
| Sound Design Company | String and Tins |
| Chief Creative Director | B...y Fa.....ll Subscribers Only |
| Creative Director | D...d De....ve Subscribers Only |
| Creative Director | R....rd N..t Subscribers Only |
| Creative Director | O....do W...er Subscribers Only |
| Executive Producer | K...e F...er Subscribers Only |
| Agency Producer | ..b R....ll Subscribers Only |
| Photographer | D...d Cl....ew Subscribers Only |
| Production Company | E...ne F..m Subscribers Only |
| Director | D...d De....ve Subscribers Only |
| Producer | D...ie I...tt Subscribers Only |
| Assistant Producer | J...b P...a Subscribers Only |
| Editor | ..m H....ns Subscribers Only |
| Account Manager | ..o B...h Subscribers Only |
| Client Managing Director | .d No.....ton Subscribers Only |
| Business Director | M..t K....an Subscribers Only |
| Content Strategy | ..o B...h Subscribers Only |
| Executive Post Producer & Supervisor | K..l W....ey Subscribers Only |
| Creative Tech Lead | Jo....es S...s Subscribers Only |
| Lead Character Artist | C...s S...f Subscribers Only |
| CG Supervisor | M..t H....ns Subscribers Only |
| Lead Designer | D...d Lo....ad Subscribers Only |
| Post Production | Nin.......enty Subscribers Only |
| 2D Lead | R...rt L...ey Subscribers Only |
| Post-production Senior Producer | P..l B...ch Subscribers Only |
| Post-production Producer | C...re C...en Subscribers Only |
| Post-production Assistant Producer | R...n Bo.....iro Subscribers Only |
| Color Grade Company | Nin.......enty Subscribers Only |
| Color Grade Artist | ..i ..n B...s Subscribers Only |
| Sound Designer | ..e Wi.....on Subscribers Only |
| Sound Designer | ..m S....rt Subscribers Only |
| Sound Producer | La......igh S...h Subscribers Only |
| Director of Photography (DOP) | O...er Sc.....ld Subscribers Only |
| Director of Photography (DOP) | S...e Mo.....ery Subscribers Only |
3
Penny - The Wish (228s)
Good to see recognition for creative excellence coming out of Germany with this Cannes Grand Prix winner for Film Craft, from Serviceplan, for retailer Penny. Check out our beachside interview with the client at Penny and the Serviceplan team! https://www.adforum.com/liveincannes/mylions-2022-4
| Title | The Wish (228s) |
| Agency | Serviceplan Campaign |
| Campaign | The Wish |
| Advertiser | PENNY |
| Brand | Penny |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Creative Managing Director | Ch.....ph E...ke Subscribers Only |
| Creative Director | M...tz D...ig Subscribers Only |
| Copywriter | A....ia Co......ano Subscribers Only |
| Concept | A....ia Co......ano Subscribers Only |
| Art Director | R....ca L....er Subscribers Only |
| Copywriter | Ka.....na K..g Subscribers Only |
| Art Director | E...ra B...t Subscribers Only |
| Executive Producer | A...a Bl.....ll Subscribers Only |
| Production Company | Ic.....ast G....ny Subscribers Only |
| Director | M...us I...ez Subscribers Only |
| Producer | ..m Au....in Subscribers Only |
| Director of Photography (DOP) | P..l O...r Subscribers Only |
| Editor | Ni....us K...er Subscribers Only |
| Music | S....me M...c Subscribers Only |
| Inernational PR | ..e Sh....ck Subscribers Only |
4
Suncorp - One House to save many
22 Awards so far including the Cannes Grand Prix for Product Innovation, this work for insurer Suncorp in Australia features a house designed to mitigate weather-related issues. Creative from Leo Burnett in Sydney.
| Title | One House to save many |
| Agency | Leo Burnett |
| Campaign | One House to save many |
| Advertiser | Suncorp Metway |
| Brand | Suncorp |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | J...n Wi....ms Subscribers Only |
| Executive Creative Director | A..y Fe.....on Subscribers Only |
| Copywriter | E..c F....en Subscribers Only |
| Art Director | M....ke S...n Subscribers Only |
| Director of Creative Technology | L....nt M...us Subscribers Only |
| Director of Creative Technology | C...s J....ov Subscribers Only |
5
Sheba - Hope Reef (Case Film)
2x Cannes Grand Prix winner for Ambient and Outdoor Typography, Sheba creates the Hope Reef, raising funds to restore coral reefs globally and positively impact fish habits and marine life. Creative from AMV BBDO in the UK.
| Title | Hope Reef (Case Film) |
| Agency | AMV BBDO |
| Campaign | Hope Grows |
| Advertiser | Mars, Inc. |
| Brand | Sheba |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Soundtrack | Subscribers Only |
| Production Company | Framestore |
| Chief Creative Officer | A..x G...ve Subscribers Only |
| Executive Creative Director | Ni....as H...ey Subscribers Only |
| Executive Creative Director | N...a Lo....tt Subscribers Only |
| Creative Director | M...o Ke....ra Subscribers Only |
| Creative Director | C...k E....ds Subscribers Only |
| Creative Director | A...e H..l Subscribers Only |
| Creative Team | V...or B....ni Subscribers Only |
| Creative Team | R....do P...o Subscribers Only |
| Creative Team | P...er R....uw Subscribers Only |
| Creative Team | ..t S....es Subscribers Only |
| creative Design Director | M...o Ke....ra Subscribers Only |
| Planning Team | L..a Fin......ves Subscribers Only |
| Planning Team | T....ha T...in Subscribers Only |
| Planning Team | B...n Wi.....son Subscribers Only |
| Planning Team | E...y B...on Subscribers Only |
| Account Management Team | M...ie B....ll Subscribers Only |
| Account Management Team | A...e Ka.....an Subscribers Only |
| Account Management Team | E..a Fa....we Subscribers Only |
| Account Management Team | E..a D....ng Subscribers Only |
| Account Management Team | L...a B....ur Subscribers Only |
| Agency Producer | L...a R...on Subscribers Only |
| Agency Producer | V...i La.....on Subscribers Only |
| Agency Producer | C...re N...n Subscribers Only |
| Agency Producer | F...a Ax....hy Subscribers Only |
| Agency Producer | Fe....ty B...er Subscribers Only |
| Agency Producer | S...l M...a Subscribers Only |
| Agency Producer | A....nn M...r Subscribers Only |
| Agency Producer | L...ie Ch....ry Subscribers Only |
| Agency Producer | N..k G...en Subscribers Only |
| Media Agency | Me....om Subscribers Only |
| PR Agency | F...ds Subscribers Only |
| Public Relations | Ch.....te B..d Subscribers Only |
| Public Relations | H...ah W....ce Subscribers Only |
| Public Relations | S...t Sl....ry Subscribers Only |
| Public Relations | ..i B....rd Subscribers Only |
| Public Relations | E..a A...s Subscribers Only |
| Public Relations | S....an He....sy Subscribers Only |
| Public Relations | F....ie D..n Subscribers Only |
| Public Relations | S...ey S....ro Subscribers Only |
| Public Relations | R....ia Sh.....ba Subscribers Only |
| Public Relations | D...l W...e Subscribers Only |
| Production Company | W....17 Subscribers Only |
| Production Company | ..e G..e S....ty Subscribers Only |
| Production Company | I..o P....ic F...s Subscribers Only |
| Production Company | Pr.....ion F...e Subscribers Only |
| Production Company | Ma......lse Subscribers Only |
| Production Company | .3 Subscribers Only |
| Production Company | K..g H...y S...io Subscribers Only |
| Director | P..l B...y Subscribers Only |
| Director | M...ay B...er Subscribers Only |
| VFX Supervisor | G...t W...er Subscribers Only |
| CG Supervisor | H...an L...o Subscribers Only |
| Producer | S...ie Ha....on Subscribers Only |
| Producer | J...in H....ar Subscribers Only |
| Editor | M..a L...d Subscribers Only |
| Editing Company | Sh....ut C..b Subscribers Only |
| Audio Post Production | E....ab Subscribers Only |
| Music Composer | B...i H....rs Subscribers Only |
| Music | R....rd M...c Subscribers Only |
| Digital & Social Art Director | ..t S....es Subscribers Only |
| Digital & Social Art Director | P...er R....uw Subscribers Only |
| Digital & Social Art Director | M...o Ke....ra Subscribers Only |
| Copywriter | He....ne W...ht Subscribers Only |
| Copywriter | P...er R....uw Subscribers Only |
| Copywriter | ..t S....es Subscribers Only |
EDITOR'S PICK
+1
Tough Turban - Tough Turban
Our +1 is PHNX Awards Grand Prix for Design, Tough Turban, created by Canadian agency ZAK. The turban is a new product to protect motorbike riders who cannot wear a standard helmet.
| Title | Tough Turban |
| Brief | Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
| Agency | Zulu Alpha Kilo |
| Campaign | Tough Turban |
| Advertiser | Pfaff Harley-Davidson |
| Brand | Tough Turban |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Product Design/Development |
| Length | |
| More Information | Subscribers Only |
| Agency | Zulu Alpha Kilo |
| Chief Creative Officer | ..k M...eh Subscribers Only |
| Associate Creative Director / Art Director | ..c B..h Subscribers Only |
| Associate Creative Director/Copywriter | ..n Cu....gs Subscribers Only |
| Design Director | J..f W....ns Subscribers Only |
| Designer | R...a J...al Subscribers Only |
| Agency Producer | K....yn B...n Subscribers Only |
| Agency Producer | L...a Du.....ky Subscribers Only |
| Account Management Team | M..t S....ta Subscribers Only |
| Account Management Team | ..b Fe.....er Subscribers Only |
| Account Management Team | All......iaz M....do Subscribers Only |
| Account Management Team | D...d Tr....ey Subscribers Only |
| Strategy Team | Sh....gh Fa....ly Subscribers Only |
| Strategy Team | S....er Ma.....ern Subscribers Only |
| Advertising Manager | M....ie So.....lle Subscribers Only |
| Advertising Manager | B....on D....nn Subscribers Only |
| Product Design | S...ks In.....ion Subscribers Only |
| Production Company | Z....ot Subscribers Only |
| Executive Producer | ..m E...s Subscribers Only |
| Line Producer | C....en A...n Subscribers Only |
| Director | B....ra S....er Subscribers Only |
| Director of Photography (DOP) | J...s A....rs Subscribers Only |
| Motion Graphics | A...ee Mi....ll Subscribers Only |
| Illustrator | N...l E....di Subscribers Only |
| Audio Engineer | D..o Cu.....no Subscribers Only |
| Site Builder | J...ui ..u Subscribers Only |
| Site Builder | K...a P...e Subscribers Only |
| Photographer | ..n ..m Subscribers Only |
| Online Artist | F...pe Ch....ro Subscribers Only |
| Head of Production | A..m P...er Subscribers Only |
