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Best of innovative marketing
1
Adidas - The billboard Run
"The Billboard Run" est une campagne innovante qui a transformé les panneaux d'affichage de Stockholm en points de contrôle dynamiques pour une course urbaine unique.
| Title | The billboard Run |
| Agency | Accenture Song Nordics |
| Campaign | The Billboard Run |
| Advertiser | adidas |
| Brand | Adidas |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | Accenture Song Sweden has partnered with Adidas to launch 'The Billboard Run' in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners across the city. Taking place from April 24th to April 28th, 'The Billboard Run' transforms the city's billboards into dynamic checkpoints for a unique urban race experience. The campaign aims to inspire and challenge runners to explore new routes and push their limits. With data showing there are now more runners than ever, the desire for fresh running experiences has grown. 'The Billboard Run' addresses this by leveraging city billboards as markers for a thrilling race. Participants will use their local knowledge and speed to race from one designated billboard to another, aiming to achieve the fastest times and dominate their chosen routes. Participants can connect their smartphones to one of four starting billboards located strategically in the Vasastan, Solna, Södermalm, and Östermalm districts. Real-time updates via the connected app will track each runner's progress, with results displayed at the finish line billboard in the T-Centralen metro station. Winners of 'The Billboard Run' routes will have the chance to receive exciting prizes including marathon tickets, Adidas shoes, and 10.000 SEK worth of exclusive Adidas gear. Notable local running groups have already embraced the challenge, adding to the competitive spirit of the event. |
| Media Type | Web Film |
| Length | |
| Art Director | Marcus Lundvall |
| Copywriter | Rasmus Andersson |
| Digital Design | Lovisa Bernadotte |
| Account Director | Malin Vestlund |
| Colorist | Theis Clausen |
| Sound Designer | Johan Høyer |
| Post Production | Pernille Tramp |
| Production | Slutet är Nära |
| Director of Photography (DOP) | Elias Bergkvist |
| Creative Director | Hedvig Bruckner |
| Account Director | Sus Mandrup |
| Editor | Cecilie Amtoft Anderson |
| Editor | Anders Ludvigsen |
| EP | Alexandros Bakos |
| Director | Mauri R. Chifflét |
| Producer | Adam Pal |
| AC | Isak Lundberg |
| Production Assistant | Erik Skönergård |
| Web Programmation | Richard Stiller |
| Client Supervisor | Rebecka Persson |
| Chief Executive Officer (CEO) | Alexander Boström |
| Technical | Jonathan Johansson |
| Web Developer | Sofia Wallerberg |
2
Sephora Italia - mAI colpevoli 3
Lancée le Jour international pour l'élimination de la violence à l'égard des femmes, mAI colpevoli vise à combattre les préjugés culturels liés à ce phénomène. En utilisant l'intelligence artificielle pour créer des monologues scriptés, la campagne met en évidence la responsabilité collective dans le phénomène de culpabilisation des victimes et soutient liberté d'expression des femmes.
| Title | mAI colpevoli 3 |
| Agency | Media.Monks |
| Campaign | mAI colpevoli |
| Advertiser | Sephora |
| Brand | Sephora Italia |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Ga....le Go....do Subscribers Only |
| Senior Creative | F...o Mi.....ati Subscribers Only |
| Social Media Manager | S..a M...ia Subscribers Only |
| Director | V...a F....or Subscribers Only |
| Head of Content | F...ce A....ea Subscribers Only |
| Creative Director | Cr....na D...Anna Subscribers Only |
| Creative Director | A....io M....io Subscribers Only |
| Art Director | G...a P...o Subscribers Only |
| Copywriter | A....io Pi.....la Subscribers Only |
| Client Services Director | A....ia Fe.....ti Subscribers Only |
| Client Director | Ma.....na Me.....tti Subscribers Only |
| Account Manager | M...ca De....ba Subscribers Only |
| Account Executive | A....ia Si....ti Subscribers Only |
| Account Executive | G...ia C....ni Subscribers Only |
| Strategy Director | Al.....dro A..o Subscribers Only |
| Content Strategy | M....na Ma.....la Subscribers Only |
| Content Strategy | C....io Ma.....lo Subscribers Only |
| Social Media Manager | C...ra Ca.....ga Subscribers Only |
| Post Production | Fr.....co Me.....ni Subscribers Only |
| Post Production | P...o S...ni Subscribers Only |
| Senior Editor | M...el .e Fi....is Subscribers Only |
| Film | T....so Ma....hi Subscribers Only |
| Executive Producer | L..a Za....ia Subscribers Only |
| Producer | Va.....na .i C...o Subscribers Only |
| Producer | Ve....ca B...i Subscribers Only |
| Director of Photography (DOP) | M...o S...ò Subscribers Only |
3
Banco del Pacífico - Gamer Loan
Paradais DDB
8 jeunes Equatoriens sur 10 ne peuvent pas accéder à un prêt car ils n'ont pas d'actifs à mettre en garantie. Cependant, Banco del Pacífico a innové en acceptant les comptes de jeux vidéo comme tels, reconnaissant ainsi la valeur monétaire de ces actifs non traditionnels et rendant le crédit instantanément disponible après évaluation et vérification.
| Title | Gamer Loan |
| Agency | Paradais DDB |
| Campaign | Gamer Loan |
| Advertiser | Banco del Pacifico |
| Brand | Banco del Pacífico |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Gaming |
| Length | |
| Market | Subscribers Only |
| Chief Creative Director | A....ín Feb.......dero Subscribers Only |
| Chief Strategic Officer | R....do M...na Subscribers Only |
| General Creative Director | L...s C...s Subscribers Only |
| Chief Marketing Officer (CMO) | Pa....ia S...a Subscribers Only |
| Brand Director | A...és M...�as Subscribers Only |
| Marketing Manager | R..h S...a Subscribers Only |
| Creative Director | J..é S....no Subscribers Only |
| Creative Director | J..é R....so Subscribers Only |
| Head of Art | Es.....ía R..a Subscribers Only |
| Head of Art | A....so .e .a R..a Subscribers Only |
| Art Director | D...el G...la Subscribers Only |
| Art Director | Se.....án P...a Subscribers Only |
| Copywriter | E....do He.....dez Subscribers Only |
| Copywriter | Ga....la O...�z Subscribers Only |
| Designer | D...el Au.....la Subscribers Only |
| Editor in Chief | Ch......her Va.....ezo Subscribers Only |
| Account Director | I..e G...ia Subscribers Only |
| Account Manager | M...a G...ia M...oz Subscribers Only |
| PR Director | A...la H...o Subscribers Only |
| Innovation Director | Ch.....ne L..e Subscribers Only |
| Experience Strategist | M....sa H....an Subscribers Only |
| CONTENT MANAGER | M....sa G...ia Subscribers Only |
4
GRAACC - The Hope Level
"The Hope Level" est une initiative créative d'Ogilvy Brazil et 3C Gaming Ils ont conçu une carte dans le jeu Fortnite qui reflète les défis du cancer infantile, chaque étape symbolisant les différentes émotions et expériences des patients soigné par GRAACC.
| Title | The Hope Level |
| Agency | Ogilvy Brazil |
| Campaign | Let's Win This Phase |
| Advertiser | Grupo de Apoio ao Adolescente e à Criança com Câncer |
| Brand | GRAACC |
| Posted | April 2024 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Gaming |
| Length | |
| Executive Creative Director | Mathias Almeida |
| Account Supervisor | Daiane Gois |
| Account Executive | Marina Machado |
| Planning Supervisor | Giovanni Cozer |
| Head of Production | Letícia Cacace |
| Production Coordinator | Luiz Alexandre |
| Sound Producer | Cabaret |
| Coordination | Verusca Garcia |
| Coordination | Chandra Lima |
| Coordination | Mavi Capelasso |
| Coordination | Débora Mello |
| Chief Creative Officer | Sérgio Mugnaini |
| Chief Creative Officer | Rafael Donato |
| Executive Creative Director | Claudia Pimenta |
| Executive Creative Director | Eduardo Doss |
| Copywriter | Daniele Araújo |
| Copywriter | Pedro Alonso |
| Copywriter | Junior Silveira |
| Art Team | Drielle Fulco |
| Art Team | Anna Ibañez |
| Art Team | Rodolfo Krupka |
| Art Team | Isabelle Pinheiro |
| Content Creative | Natália Pires |
| Content Creative | Willem Carpo |
| Planning Team | Karen Ferreira |
| PR | Raphaela Brito |
| Head of Content | Indra Sestini |
| Content Strategy | Ton Oliveira |
| Content Strategy | Stella Santana |
| Content Strategy | Augusto Oliveira |
| Producer | Sailor Studio |
| Director | Luís Guilherme Chagas |
| Director of Photography (DOP) | Marcel Yokoda |
| Assistant | Victoria Sales |
| Sound Operator | Pietro Cersosimo |
| Management | Luccas Oliveira |
| Management | Gustavo Almeida |
| Production Assistant | Jessica Lopes |
| Production Assistant | Fernanda Fernandes |
| Colorization | Marcel Yokoda |
| Motion/Design | Nathalia Ali |
| Motion/Design | Rafael Matheus |
| Music Composer | Guilherme Azem |
| Music Composer | Bruno Guanabara |
| Mix | Gab Scatolin |
| Finishing | Bruno Guanabara |
| Finishing | Mauro Kuschnir |
| Chief Creative Officer | Paulo Aguiar |
| Executive Creative Director | Lucas Pinheiro |
| Art Director | Lucas Pinheiro |
| Head of Production | Stephan Natal |
| Chief Executive Officer (CEO) | Renan Philip |
| Creative Strategy | Giovanna Cartapatti |
| Project Manager | Jéssica Benatto |
| Strategy/Planning | Matheus Viana |
| Producer | Raphael Filt |
| Design | Euller Araujo |
| Artistic Director | Yan Vinicius Schuawb |
5
Optic 2000 - Optic 2000 Challenger
Le défi Optic 2000 Challenger a permis à Salim Ejnaïni, le premier joueur esport français déficient visuel, de participer à une compétition de jeux vidéo grâce à une ceinture haptique innovante développée par la start-up Artha.
| Title | Optic 2000 Challenger |
| Agency | AUSTRALIEGAD |
| Campaign | Optic 2000 Challenger |
| Advertiser | Optic 2000 |
| Brand | Optic 2000 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Creative Director | Ph....pe Bo.....on Subscribers Only |
| Creative Lead | vi.....en s...e Subscribers Only |
| Art Director | M...in Li....au Subscribers Only |
| Art Director | T...as Mar.......ande Subscribers Only |
| Copywriter | S...ey Mo....ze Subscribers Only |
| Production Company | S...ge Subscribers Only |
| Director | L...y G....an Subscribers Only |
| Producer | T...as Ch....ot Subscribers Only |
| Associate Producer | W...y M....ce Subscribers Only |
