Title | Annoying Ads - Brandenburg |
Agency | Leo Burnett Germany |
Campaign | Annoying Ads |
Advertiser | Samsung |
Brand | Samsung Galaxy S24 Ultra |
Date of First Broadcast/Publication | 2024 / 5 |
Business Sector | Mobile Telephones & tablets |
Philosophy | Advertising can be quite annoying. And everyone can probably agree on that. However, Samsung and Leo Burnett are taking it to the extreme: with the guerrilla campaign "An- noying Ads" for the AI-based Object Eraser of the new Samsung Galaxy S24 Ultra. Be- cause it can easily remove annoying objects from photos. Or advertising. The campaign is primarily aimed at demonstrating the performance of the new Galaxy S24 Ultra. Therefore, Samsung hijacked Germany's most popular photo motifs and ob- scured the unobstructed view of landmarks with mobile advertising posters. The huge truck billboards featured headlines such as "Don't get annoyed by this ad. Just get rid of it." or "This is an annoying ad for a tool that helps you remove annoying ads like this an- noying ad from your photos." Promo teams demonstrated the magic of the object eraser to the "photo-bombed" tour- ists on site, highlighting the benefits of the new Galaxy S24 Ultra. In the end, the cam- paign brought a lot of joy to everyone involved and left a lasting memory in people's hearts as the first campaign to promote being removed. |
Media Type | Ambient |
Length | |
Chief Creative Officer | Dennis May |
Chief Creative Officer | Kristine Holzhausen |
Executive Creative Director | Benjamin Merkel |
Creative Director | David Unger |
Creative Director | Dustin Kuhrt |
Art Director | Claudia Valencia |
Art Director | Rachel Lucchesi |
Copywriter | Merlin Meiß |
Copywriter | Max Gehring |
Senior Client Partner | Martin Schürger |
Account Management | Ann-Katrin Hondelink |
Creative Editing | Erfan Moniri |
Motion Design | Andrea Lalanda |
Producer | Jan-Bernd Ostendorf |