Associação Fala Mulher and SBT do Bem - "Voice of Silence"

Agência We

Agência We São Paulo , Brazil

317

Title	Voice of Silence
Agency	Agência We
Campaign	Voice of Silence
Advertiser	Associação Fala Mulher and SBT do Bem
Brand	Associação Fala Mulher and SBT do Bem
Posted	October 2023
Business Sector	Anti-Domestic Violence, Sexual Abuse
Story	The numbers of violence against women increase every year in the country. However, the reporting of such crimes is inversely proportional for different reasons: fear, shame, as well as lack of information and access to official support channels. With this in mind, the Fala Mulher Association and SBT do Bem launched the "Voice of Silence" project. Created by We, the initiative brings the concept "When a woman suffers in silence, someone else speaks for her". Throughout the campaign, the idea is to show that reporting is the best way to give victims back control of the narrative and end the cycle of violence.
Media Type	Television
Length	60 seconds
More Information	https://www.falamulher.ong.br/
Creative Vice President	Armando Araujo
Creative Director	Thiago Gueler
Associate Creative Director	Paulo de Almeida
Associate Creative Director	Otávio Mastrogiusepe
Art Director	Jones Stecca
Art Director	Paulo de Almeida
Copywriting	Paula Capobianco
Copywriting	Otávio Mastrogiusepe
Copywriting	Armando Araujo
Production Company	Santeria Filmes
Photographer	Marcos Lopes
Audio	Quiet City Music + Sound
Advertising Agency	Agência We