Fabio Rizzolini
Media Director at Different
Milan, Italy
TitleSlaveBox purple
Agency
Campaign SlaveBox
Advertiser ACRA
Brand ACRA
Date of First Broadcast/Publication 2022 / 2
Business Sector Human Rights
Tagline Parti per un viaggio che ricordera tutta la vita
Story An initiative to recount the tragedy of trafficking journeys in a new way: routes of violence and abuse destined to be engraved on the victims' memories. In order to raise awareness of the issue, we wanted to talk provocatively about these routes as unforgettable journeys. A dedicated corner was created in a shopping centre, with mock travel packages: a means of providing information and involving people in an issue that is too often ignored. 
Media Type Case Study
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