Title | Sophia |
Agency | Republica Havas |
Campaign | 25% |
Advertiser | Amnesty International |
Brand | AMNESTY INTERNATIONAL PERU |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Tagline | WHEN A TEAM LOSES GENDER BASED VIOLENCE INCREASES BY 25%. Help us change this reality. at www.amnistia.org.pe/25 |
Story | The campaign focuses on a sad and revealing fact about Soccer, locally and globally. It has to do with the fact that gender violence increases considerably when a soccer team loses. With an average of 25%, it reaches an increase of 34% or more globally. The best way to reduce and end this is to make the information known and constantly show this problem to raise awareness and take action |
Media Type | Newspaper |
Market | Peru |
More Information | www.amnistia.org.pe/25 |
Chief Creative Officer | Tony Waissmann |
Chief Creative Officer | Mauricio Fernandez Maldonado |
Creative Director | Martín Stuart |
Associate Creative Director | CELINE HERCOUET |
Associate Creative Director | David Thackeray |
Creative Director | Moises Urrutia |
Art Director | Carlos Valladolid |
Account Director | Janis Amayo |
Business Director | Carmen Rojas |
Managing Director | Vanessa Bolanos |
Chief Creative Officer | Mauricio Fernández-Maldonado |
President | Luis Casamayor |
General Manager | Anthony Bianco |
Photographer | Gonzalo Corrado |
Retoucher | Diego Chiliano |
Chief Executive Officer (CEO) | Jorge Plasencia |
Associate Creative Director | Celine Hercouet |
Production | Gustavo Fernández |
Managing Director | Vanesa Bolanos |
Producer | Ana Guzik |
Executive Producer | Edu Wallace |
Photographer Assistant | Diego Ferreiro |
Photographer Assistant | Agostina Tolotti |
Wardrobe / Stylist | Pia Fellay |
Agency | Havas Peru |