Banco del Pacífico - "Gamer Loan"

Paradais DDB

Paradais DDB Guayaquil, Ecuador

360

Brand: Banco del Pacífico
Country: Ecuador

Advertiser: Banco del Pacifico

Title	Gamer Loan
Agency	Paradais DDB
Campaign	Gamer Loan
Advertiser	Banco del Pacifico
Brand	Banco del Pacífico
Date of First Broadcast/Publication	2024 / 5
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	8 out of 10 young Ecuadorians can't access a loan because they’re unable to afford what banks require as collateral. However, they possess an asset that holds considerable monetary value, and in which they continually invest: their video game accounts. Therefore, Banco del Pacífico did what no other bank had done before, and became the first bank to validate young Ecuadorians non-traditional assets by updating their lending policy and accepting gaming accounts as loan collateral. Gamers simply logged onto our website, added their accounts and collectibles for valuation, calculated based on average online marketplace prices, and following third-party verification, their credit became instantly available in their personal account.
Media Type	Gaming
Length	111 seconds
Market	Ecuador
Chief Creative Director	Agustín Febres-Cordero
Chief Strategic Officer	Ricardo Medina
General Creative Director	Lupas Celis
Chief Marketing Officer (CMO)	Patricia Silva
Brand Director	Andrés Mesías
Marketing Manager	Ruth Silva
Creative Director	José Serrano
Creative Director	José Reinoso
Head of Art	Estefanía Ruda
Head of Art	Alfonso de la Rosa
Art Director	Daniel Gabela
Art Director	Sebastián Pulla
Copywriter	Eduardo Hernández
Copywriter	Gabriela Ortíz
Designer	Daniel Aucancela
Editor in Chief	Christopher Valdiviezo
Account Director	Ilse Garcia
Account Manager	Maria Gracia Muñoz
PR Director	Angela Henao
Innovation Director	Christine Lane
Experience Strategist	Melissa Hochman
CONTENT MANAGER	Melissa Garcia