To prove that with the disinfecting power of Clorox you really can go anywhere, we tackled the most stressful of sanitary situations. The roadside toilet. Everyone has faced the same problem, you’re on a long road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of ‘to go, or not to go.’ But when you carry Clorox On-the-go wipes the situation isn’t so worrying anymore. We found the only toilet in 52km, located in a very popular hiking destination in Ras Al Khaimah, and built a billboard offering free samples of Clorox on-the-go wipes with a message reading “For when you really have to go”. Offering hikers, a much-appreciated way to relieve themselves in a cleaner environment. With the billboard and complimentary print ad with scannable QR codes to see the real toilet location, the agency behind the idea, Horizon FCB, continued to strengthen Clorox’s brand message of #TrustClorox, because when you really have to go, you can trust in the power of Clorox.
Philosophy
To prove that with the disinfecting power of Clorox you really can go anywhere, we tackled the most stressful of sanitary situations. The roadside toilet. We found the only toilet in 52km, in a popular and remote hiking destination, and created a billboard offering free samples of Clorox On-The-Go wipes. Offering hikers, at the exact moment when they would need this product the most, a much-appreciated way to relieve themselves in a cleaner environment, by using the disinfecting power of Clorox.
Problem
Everyone has faced the same situation, you're on a road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of 'to go, or not to go'. But with Clorox on-the-go wipes the situation isn't so worrying anymore.
Result
+200 engaged hikers +100 happy toilet users 100% samples given away 01 very disinfected toilet