Title | Tramroulette |
Agency | TBWA\NEBOKO |
Campaign | Tramroulette |
Advertiser | Holland Casino |
Brand | Holland Casino |
Date of First Broadcast/Publication | 2016 / 12 |
Business Sector | Lottery & Gambling |
Story | How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam. Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes. |
Media Type | Outdoor/Out of Home |
Length | |
Market | France |
Creative Director | Bas Engels |
Creative Director | Sander Volleman |
Art Director | Sander Volleman |
Art Director | Bas Engels |
Copywriter | Bas Engels |
Copywriter | Sander Volleman |
Designer | Sophia Strydom |
Agency Producer | Quintin Baker |
Production Company | Vidiboko |
Production Company | JC Decaux |
Director | Niels de Kuiper |
Photographer | Pieter Colombijn |
Photographer | Wouter Koomen |
Photographer | Mink Pinster |
Photographer | Danny Verduyn Lunel |
Editor | Frits-Jan Smit |
Sound | Amp. Amsterdam |
Music | Darius Dante |
Technical Design Supervisor | Robert Slot |
Technical Design Supervisor | Gert-Jan Brookman |
Technical Design Supervisor | Roderick Prince |
Account Manager | Jeroen Otten |
Account Manager | Joost Rombout |
Account Manager | Marco Kicken |
Account Manager | Liselotte Staal |