Title | Spread Love |
Agency | FRED & FARID Los Angeles |
Campaign | Longchamp X Robert Indiana |
Advertiser | Longchamp |
Brand | Longchamp |
Date of First Broadcast/Publication | 2023 / 10 |
Business Sector | Accessories, Bags, Leathers |
Problem | LONGCHAMP X ROBERT INDIANA ICONIC ARTWORK MEETS A UNIVERSALLY BELOVED BAG Longchamp, in collaboration with creative agency FRED & FARID Los Angeles, is celebrating American artist Robert Indiana with a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®. Robert Indiana played a central role in the development of assemblage art, hard-edge painting and Pop Art with work that explores American identity and the power of language. |
Media Type | Web Film |
Length | |
Creative Director | Sophie Delafontaine |
Chief Executive Officer (CEO) | Jean Cassegrain |
Advertising Manager | Margaux Marshall Albaladejo |
Advertising Manager | Marie Coumes |
Chief Creative Officer | Fred & Farid |
Creative Director | Chelsea Steiger |
Art Director | Radouane Guissi |
Art Director | Kiyomi Morrison |
Agency Producer | Amanda Van Caneghem |
Account Director | Sarah Silberstein |
Strategy Director | Eileen Zhao |
Director | Tom Johnson |
Director | Sam Johnson |
Photographer | Tom Johnson |
Photographer | Sam Johnson |
Production Company | mini title |
Music Company / Composer | Actual Magic |