Title | Get it out of your head and into your home |
Agency | Jung von Matt London |
Campaign | Go Your Own Wayfair |
Advertiser | Wayfair |
Brand | Wayfair |
Date of First Broadcast/Publication | 2024 / 5 |
Business Sector | Online Retail, E-store |
Story | The new spot ‘Get it out of your head and into your home’ tells the story of a woman who can’t stop thinking about furniture, so much so that she keeps encountering products in the most unexpected places, whether that’s on the tube or at the coffee shop. Finally, with the help of Wayfair, she’s able to realise her dreams and find the perfect furniture for her home. |
Philosophy | Wayfair, one of the world’s largest online destinations for all things home, launches the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung von Matt LONDON for Wayfair.co.uk. The omni-channel campaign will launch across TV, OOH, Social Media, Email and Display and is accompanied by various Influencer collaborations to commemorate the launch. It emphasises the direction for the brand to champion its diverse product range. ‘Get it out of your head and into your home’ continues the Go Your Own Wayfair platform, and marks JvM LONDONs first work for Wayfair in the UK. The lead films were directed by Adam & Dave through Arts & Sciences. The campaign photography was captured by Kristy Noble through Pat Bates. |
Media Type | Television |
Length | |
Audio Post Production | 750mph |
Executive Creative Director | Charlie Hurst |
Executive Creative Director | Marcos Gemal |
Creative Director, Copywriter | Max Batten |
Art Director | Marie Rothemund |
Social Media Creative | Mohammed Elkateb |
Agency Producer | Samara Zagnoiev |
Agency Producer | Ralph Teichmann |
Agency Producer | Antonia Duering |
Account Manager | Ashley Horn |
Advertising Manager | Carey Pearson |
Advertising Manager | Mike Pearson |
Advertising Manager | Nina Molnar |
Advertising Manager | Stephanie Smith-Stabe |
Advertising Manager | Edoardo Pappi |
Advertising Manager | Magdalena Lindstedt |
TV Art Director | Olivia Sauerwein |
Advertising Manager | Patricia Perreira |
Advertising Manager | Daniela Venturini |
Production Company | Arts & Sciences |
Directors | Adam & Dave |
Producer | Tom Farley |
Managing Director / Partner | James Bland |
Production Service Company | Filmprodukcja |
DP | Mateusz Dziekoński |
Production Art Director | Ashling Johnson |
Set Designer | Katarzyna Tomczyk |
Set Design Assistant | Anna Mazgaj |
Props | Filip Strzałkowski |
Construction Manager | Marcin Jędrzejek |
1st AD | Wiktor Prokopowicz |
Focus Puller | Maciej Barański |
Key Puppeteer | Konrad Czarnkowski |
Costume | Wiola Uliasz |
Costume | Marcin Żak |
DIR / DP | Jakub Sztuk |
1s AC | Jarosław Burger |
Set Manager | Patryk Sadło |
Post Production | Black Kite |
Shoot Supervisor | Tito Fernandes |
Colorist | George Kyriacou |
VFX Lead | Marcus Moffatt |
Post-production Producer | Phil Walley |
Music | DaHouse |
Music Composer | Wonder Bettin |
Music Composer | Rodrigo Lemos |
Music Producer | Wonder Bettin |
Music Producer | Rodrigo Lemos |
Music Producer | Lucas Mayer |
Music Producer | Silvio Erne |
VO Artist | Tony Horkins |
Sound Design and Mix | Sam Ashwell |
Sound Design and Mix | Jake Ashwell |
Sound Producer | Olivia Ray |
Still photographer | Kristy Noble |
Photographer's Agent | Pat Bates |
Lighting Assistant | Pim van Baalen |
Digital Tech | Phil Hardman |
Retoucher | Ela Calin |