Samsung Galaxy S24 Ultra - "Annoying Ads - EastSide"

Leo Burnett Germany

Leo Burnett Germany Frankfurt am Main, Germany

424

Brand: Samsung Galaxy S24 Ultra
Country: Germany

Advertiser: Samsung

Title	Annoying Ads - EastSide
Agency	Leo Burnett Germany
Campaign	Annoying Ads
Advertiser	Samsung
Brand	Samsung Galaxy S24 Ultra
Date of First Broadcast/Publication	2024 / 5
Business Sector	Mobile Telephones & tablets
Philosophy	Advertising can be quite annoying. And everyone can probably agree on that. However, Samsung and Leo Burnett are taking it to the extreme: with the guerrilla campaign "An- noying Ads" for the AI-based Object Eraser of the new Samsung Galaxy S24 Ultra. Be- cause it can easily remove annoying objects from photos. Or advertising. The campaign is primarily aimed at demonstrating the performance of the new Galaxy S24 Ultra. Therefore, Samsung hijacked Germany's most popular photo motifs and ob- scured the unobstructed view of landmarks with mobile advertising posters. The huge truck billboards featured headlines such as "Don't get annoyed by this ad. Just get rid of it." or "This is an annoying ad for a tool that helps you remove annoying ads like this an- noying ad from your photos." Promo teams demonstrated the magic of the object eraser to the "photo-bombed" tour- ists on site, highlighting the benefits of the new Galaxy S24 Ultra. In the end, the cam- paign brought a lot of joy to everyone involved and left a lasting memory in people's hearts as the first campaign to promote being removed.
Media Type	Ambient
Length	101 seconds
Chief Creative Officer	Dennis May
Chief Creative Officer	Kristine Holzhausen
Executive Creative Director	Benjamin Merkel
Creative Director	David Unger
Creative Director	Dustin Kuhrt
Art Director	Claudia Valencia
Art Director	Rachel Lucchesi
Copywriter	Merlin Meiß
Copywriter	Max Gehring
Senior Client Partner	Martin Schürger
Account Management	Ann-Katrin Hondelink
Creative Editing	Erfan Moniri
Motion Design	Andrea Lalanda
Producer	Jan-Bernd Ostendorf